Category Archives: Social Media

Starting Up a Bed & Breakfast: Things You Need To Know

Bed & Breakfast business is growing in popularity and has received its fair share of the spotlight over time. The reason behind this is that travels today may become more streamlined which help pave the way to an increase of tourists all over the world. Business owners find this to be a very good opportunity to start their very own B&B business for themselves and here a few things they can use for to back their endeavors up.

Just like any type of business there are also certain skills needed in running bed and breakfast business. Natural skills such as the enjoyment of being surrounded by new people to the extent you’re unphased by having strangers in your home every day can be a plus. Great customer care skills is also needed and also the thought of looking for others being happy to go the extra mile. Cooking is also a skill that comes handy to acquire in the present. Training seminars help business owners develop such skill making them great supplementary materials.

It should be noted that are no set-in-stone qualifications required, but it’s advisable that you research this type of business thoroughly before starting up. There are a lot of decisions to make before starting a bed and breakfast. One thing in particular is that B&B guests generally are not looking for a bargain. In fact, they are often willing to pay more for something different and out of the ordinary. As such, before you open your home to guests it is best that you try spending a night in each room as if you were a guest and rate them on your own.

In the age of the internet, bad reviews are there for all to see and the B&B industry is not immune to such reviews. Bad reviews can affect and influence others with regards to the way that they look at your business. As such it is important for one to know how to stop guests leaving bad reviews. This includes striving to give every single guest – from toddlers to retirees – the best possible experience they can have at your B&B. Owners have to know how to deal with their complaint and try to resolve the situation if they want to prevent a potentially bad review

Another area the B&B industry has grown and prospered is in the social media. You will not be f finding any shortage of B&B companies who have integrated their services over the social media today. Using social media for marketing your B&B plays a very important role in catching the attention of your target audience. This is quite apparent with many successful innkeepers, especially in out-of-the-way places, are now using social media with great success for promoting their B&Bs.

A number of B&Bs in New Brunswick come with different features and amenities. For instance, Fundy Heights B&B offers The New Brunswick Room with notable features which include piano, fireplace, Antique scrabble & games table in a spacious common room overlooking the gardens. B&B Industry requires a good amount of funding in order for the business to run smoothly. It is good to hear that start up business loans exists which helps provide owners the much needed resources that they need to be able to star their B&B business with ease.

Marketing Your B&B Via Social Media: Instagram & Facebook

Marketing has undergone several changes and innovation in hopes to better serve its customers. A huge number of companies today are leaning towards the use of digital marketing with its huge reach and scope. The same can also be said with regards to the B&B industry as many social media profiles have appeared which aims to advertise their respective services.

There are has been a lot of innovative ways to advertise your bed and breakfast in the present. It should be noted that customer preference changes over time and it is advised that companies apply the necessary changes to make their services more relevant to their audience. This is especially important today wherein online competition is fierce.

Several B&B industries in the present make use of their own website, online directories, pay per click advertising, customer reviews and of course social media to draw more people to their site. Using Facebook, Twitter and other social networks to market your B&B is indeed a popular practice today and seeing them in the social media feels more natural and less intrusive to its audience. The reason behind this is that fellow social media users themselves share the same relevant post to their friends and followers on a regular making turning it into a normal practice.

Setting up your website for the public however, is just the very first step in marketing your business. Mastering social media for your bed & breakfast is also important and there needs to be more to your social media marketing campaign than simply creating a Facebook, Twitter, and Instagram page for your bed and breakfast and uploading a few photos every now and then. Companies need to engage their customers, encourage them to share their posts and make an effort to go viral resulting to garnering the much needed attention that is directed to your services which increases the likelihood of potential customers. Ideas and resources for marketing your bed and breakfast includes being active on social media and inviting social influencers to stay for free is also a plus. This is a person who gets 1,200 likes on Instagram every time they post which results to free publicity for your website. You have to give them some incentive however to promote your service or perhaps build a strong relation with such person for them to freely advertise your business.

Visuals for B&B on social media also play a huge role in marketing your services to online users especially with regards to your signature photo. As such, companies are advised to choose a single photo that represents the essence of their B&B. Use this photo as your online avatar for every social media profile (Google Places, Facebook, Twitter). This in turn keeps your image consistent, and helps people recognize you across multiple platforms regardless of what site they have seen your business.

For newcomers in the B&B industry, they may not have the timely and pleasantry to pursue digital marketing on a regular basis. Cost-controlled small business marketing however, were able to help manage their resources producing timely and effectively marketing campaigns that is catered specifically to small business owners. As a result, these individuals are able to start marketing campaigns without the need to spend an entire fortune.